(via John Borthwick)
Cool for bit.ly, of course, but it’s fascinating how totally based on this particular moment in time this ad is, and consider that it would have been totally incomprehensible to much of Advertising Week’s audience just a year ago.
Plus: kind of interesting that by including a bit.ly URL (in part for verisimilitude, I assume), they automatically get one metric for tracking the effectiveness of their ad. And they also make the data public.
266 clicks as of right now? I would have guessed higher, just for the novelty/curiousity factor.
This is awesome, but why didn’t they name it with a keyword? People might have tried to type in the code. /adweek was taken, but this wasn’t: http://bit.ly/itson
I know, I know, it is missing an apostrophe. It’s a catastrophe.
I’m also lamenting that paper isn’t clickable. Yet.
